July 17, 2005
【これはいらん！】ガッツ石松プロデュース
ども！リーダーです。今日から始まりましたリーダーの「これはいらん！」
このコーナーは、
「これは自分では絶対かわないだろー」といいながらも、「でも、もらえるとうれしいよねー」
「くっだらねー」とかいいながらも、おもわず「にやっ」としてしまう
そんなコンセプチャルなグッズを紹介していきたいと思います。
このくだらない商品を貴重な人件費を使って世に送り出してくれた懐の深いおっとこまえの社長さんに敬意を表したいと思いはじめました。
これはいらん度の高さは、社長のすばらしさの証です。いや、これ、ほんっと。
まず第一弾は、ガッツ石松プロデュースドリンク【ガッツの源】です。
いやー、すばらしいこのポスター。
ドリンク剤でありながら薬局だけでなく、銭湯にもにあいそうなこの色合い。
このポスターを見るだけでも元気が出ます。
商品名の「ガッツの源」もすごいですが、セールスコピーもこれまたすごい。
「バナナと並ぶガッツの必需品」
まるで、ガッツ石松さんがバナナ好きのような、
もしくは、ガッツ石松さんがゴリラのようなコピー。
しかも、販売元からの商品ＰＲコピーがこれ
−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−細かな説明は不要、ガッツ石松プロデュース、ガッツのガッツによるガッツのための栄養ドリンクです・・。 「ガッツの源」のメイン成分はオタネニンジン果実サポニン。さらに、ガラナ・冬虫夏草・カキ肉エキスも加え、まさにガッツのためのドリンクです。またクエン酸や緑茶カテキンなども配合していますので女性にもおすすめ。健康にも美容にもピッタリの栄養ドリンクです。 ・・でも成分より、商品コンセプトの勝利ですね。 宴会や、職場の同僚への「おもしろギフト」としてよくご利用いただいています。
−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− 要約すると、冬虫夏草だカキ肉だーなんだーいってっけど、よーは、ガッツキャラ製品なんだよー！ってことじゃないすか。すばらしい。
いさぎがよくてすがすがしい爽快感も提供しています。
しかも販売されているのは、こーんなさわやか企業。
医師とガッツさんが同じ扱いぢゃないっすかー。
たぶん、ガッツさんプロデュースってこんな感じなんでしょうねー。
「ガッツさん、こんなパッケージでどうですか？」
「ん〜・・・・、ＯＫ牧場！」
懐深い！！
製造元の金陽製薬株式会社は、サイトがないっ！悲しい限りです。
社長！ぜひ、サイトをつくって全国にアピールしましょう！
そんななかでもメインキャラクターのガッツさんは常にガッツスマイル。
・・・最高です。
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この記事へのコメント
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August 09, 2006 11:24
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August 09, 2006 11:24
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August 10, 2006 22:00
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Chad
August 10, 2006 22:04
Well done!
