June 16, 2005

ついにでた！ブログの新しい活用法

まいどです！

 

靴下の左右を間違えたりする人はいるでしょうけど、靴を左右間違えて街に颯爽と出かけ一日でっぱなしだったことのあるリーダーです。

 

ブログの新しい活用法を企業がついに取り組んできましたね。


その企業とは、日清食品。

カップラーメンの老舗会社が、「健太郎」という新製品を出しました。
そこで展開しているのが、これ。







健太郎ゲームを自分のブログに貼れちゃうのです。

ブログユーザは、面白がってこのゲームを自分のブログに貼る。
貼るとそこには日清食品へのリンクがあり、集客される。
本キャンペーンサイトへのトラバ、コメントが増え、また、集客される。

いい仕組みなのですが、公の企業としては、
ブログにネガティブなことを書かれる可能性を恐れてできないところが多い中、やりましたね日清さん。
いつも新しいプロモーションに対して積極的な日清さんには、
ほんと懐の深さを感じますね。

内容は、ゲームではないので少し違うのですが、
私も某菓子メーカーさんへ同じスキームを提案中です。
絶対、いいと思うんだけどなー。


⇒投稿はこちら

⇒ラジオを聴く
⇒応援する
⇒日清健多郎ブログはこちら

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1. Posted by ダイナマイト四国    June 16, 2005 17:21
健康にいいカップラーメンですね。
一回食べましたが、まったく記憶に無い味です。（普通と言えば、普通･･･）

あんまりひどい内容は削除されてしまうんですかね？

ブログの内容も普通と言えば、普通･･･でしたけど

やっぱり中味ですね！
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